Here are some important insights to take into account. If you want to get started with a Youtube video marketing strategy, analysis of target audience preferences and behavior comes first. 70% of all Youtube video views come from mobile devices.The average YouTube usage is 11m 24s per day.Plus, 500 hours of video were uploaded by users per minute (as of May 2019). One billion hours across 5 billion videos watched, and one billion mobile views from 1.57 billion YouTube users – this is what is happening on YouTube every single day.And there’s also a 65% increase in the number of channels with one million or more subscribers each year. The number of channels earning 6-figure revenues grew by 40%.However, YouTube is going to get $5.5 billion in ad revenue in the US alone.The USA traffic share takes only 15% of total YouTube traffic.Marketing insight! Taking this data into account, YouTube is a great platform to reach a multilingual audience and go global. Additionally, only 33% of popular YouTube videos are shot in English, and 80% of YouTube users are from outside the USA. More than 100 different countries already have local YouTube versions, and there are 80 languages to switch to.To date, there are 697 million Indian internet users (compared to 284 million internet users from America). By the way, the number of internet users in India is growing rapidly. 93% of Indian users who watch videos frequently use YouTube for it.
Youtube active users tv#
What’s more, YouTube watch time from TV screens recently increased by 39%. 18 to 34-year-old YouTube users consider this platform to be one of the two most popular for watching videos on TV screens.
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